About Me
Designing by Day,Knitting by Night
I studied art and design, and my curiosity about why some interfaces feel effortless led me into UX/UI.
Once, I traveled to another city for a job interview, spending my last savings just to be there. The interviewer looked at me and said: “You studied art? You should stay home, knit, and wait for a husband.” 😦🥺
I came back feeling defeated, but only three days later I was hired by one of Turkey’s most prestigious companies. The lead designer who welcomed me said: “You’re talented. You belong here.” ✨😊
That’s when I realized great work always speaks louder than prejudice. Today I create seamless, human-centered experiences—and yes, sometimes I knit colorful sweaters too. A woman can do both.
My Mission
"Good design is invisible."
My goal is to create intuitive, seamless, and human-centered experiences, bridging creativity and usability.
How I Work
01
Discover Needs (UX Research)
Methods: semi-structured interviews, usability testing (moderated/remote), card sorting, tree testing, first-click tests, surveys, analytics reviews, A/B tests.
Synthesis: affinity mapping, JTBD, personas, user journey maps, problem framing & hypotheses.
Outcome: clear insights, prioritized opportunities, and evidence-based design decisions.
02
Designing the Interface
I design with evidence, not assumptions. Research insights and benchmarking results guide my process, but my strength also lies in translating them into clean, intuitive UI solutions.
I create user flows, wireframes, and high-fidelity interfaces with strong attention to visual hierarchy, typography, color systems, and design systems. From micro-interactions to responsive layouts, my goal is to craft interfaces that are both aesthetically pleasing and effortless to use.
03
Usability Testing
Once the interface is designed, I validate it with real users. I run usability tests, first-click tests, and A/B experiments to see how people navigate and interact. Their feedback helps me refine user flows, visuals, and micro-interactions until the design feels clear, efficient, and enjoyable.
04
Design Handoff
I ensure the final delivery goes beyond flawless visuals—it’s about clarity, usability, and collaboration. Every project is handed off with well-structured design systems, detailed documentation, and assets that make development smooth and efficient.
In the end, I aim to create experiences that don’t call attention to themselves but simply work—because good design is invisible.
Designing Success